If you’ve been wracking your brain, trawling the internet, and practising your elevator pitch on everyone who will listen to your idea or read your business plan, in the hopes of finding those elusive angel investors, then there’s a good chance that somewhere along the line, you’ve run into the term ‘crowd funding.

In this article, we look at what crowd funding is, how it compares to angel investors, and whether it might be an option for your start-up.

What Is Crowd Funding?

Crowd funding, also known as crowd financing, is a method of generating capital that relies on many small investments, rather than one or two large ones.

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